At PremaNature, we have always believed that business must do more than just create products — it must uplift people, protect nature, and bring dignity to every artisan involved. Today, we are proud to share an important milestone in this journey: PremaNature has officially become a member of the World Fair Trade Organization (WFTO).
For many of our Indian customers and supporters, this may be a new term. So here is a simple explanation of what WFTO is, why it matters, and how this achievement benefits you.
What Is WFTO?
The World Fair Trade Organization (WFTO) is a global community of enterprises that follow strict Fair Trade practices. Unlike business certifications that only check products, WFTO evaluates the entire organisation, including:
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How workers are treated
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Fair wages and safe working conditions
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Environmental responsibility
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Transparency and ethical sourcing
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Support to vulnerable communities
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Gender equity and women empowerment
Only organisations that follow all 10 Principles of Fair Trade can become members. This is a highly respected global recognition.
Why PremaNature Applied for WFTO Membership
PremaNature was founded with a purpose:
to create pure, natural products while empowering rural women, supporting traditional craftsmanship, and contributing to a more conscious world.
WFTO membership aligns perfectly with our values, especially because:
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Most of our artisans are women from village communities.
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We invest in training, livelihood support, and safe workspaces.
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Our production respects nature — from local ingredients to eco-friendly processes.
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We ensure honest pricing and transparent operations.
Becoming a WFTO member confirms internationally what we were already practicing in India.
What This Means for You as a Customer
When you buy a PremaNature product, you are not just purchasing incense, dhoop, oils, or herbs — you are supporting a Fair Trade organisation with global accountability.
1. Guaranteed Ethical Production
Every product you receive is made under fair and safe conditions.
No exploitation, no shortcuts — only honest work.
2. Women Empowerment With Every Purchase
A large portion of our team are women artisans. Your purchase directly supports:
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Livelihoods
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Financial independence
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Skill development
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Confidence and social upliftment
3. Purity and Authenticity
WFTO membership ensures that we maintain responsible sourcing and natural formulations.
For you, that means:
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cleaner incense
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safer aromatherapy
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more sustainable wellness products
4. Supporting Local Communities
Your purchase helps:
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beginner artisans
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rural households
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people with limited opportunities
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environmentally responsible practices
WFTO ensures that these commitments are not just promises, but audited realities.
Why This Matters for India
India is a land of craftsmanship and traditional knowledge. Fair Trade bridges ancient skills with modern recognition.
By choosing PremaNature:
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you support Indian artisans,
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boost local rural employment,
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encourage eco-friendly industries,
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and strengthen India’s reputation in global wellness markets.
WFTO membership shows that an Indian social enterprise can meet the highest international standards.
A Step Forward for a Conscious Lifestyle
More Indian consumers today are choosing ethical, sustainable, chemical-free products. PremaNature’s WFTO membership is a commitment to this growing movement.
It assures you that every stick of incense, every dhoop cup, every oil, and every handcrafted product carries:
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dignity
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purity
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fairness
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sustainability
This is our promise — now recognised globally.
A Heartfelt Thank You
We could not have reached this milestone without your support.
Your trust in PremaNature has allowed us to grow, support more women, and bring Indian craftsmanship to the world.
This WFTO membership is not just our achievement —
it is a shared victory for every customer, artisan, and supporter of conscious living.
